Seen on the back of a fellow commuter’s Am New York the other morning, this ad seems relentless in its attempt to appear shiny and futuristic. Vector art has certainly taken over the vocabulary of printed and (particularly) digital advertisements due to its apparent perfection of line and lack of human error. A proper logo follows, but I rather enjoy the “imperfection” the ad gains from being printed on newsprint. I have no idea what this show/lottery is about and the grinning idiot on the less obtuse ads isn’t encouraging me to find out.
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