SkyMall Greatest Hits

A trove of products grasping at the image of the futuristic, SkyMall features a truly astounding selection of useless fetish objects that seek to fulfill the need for luxury… for the new. These kinds of goods should seem familiar, as they are what our society is build upon. For a more detailed run-through of consumerist tendencies and their origins, I recommend Stewart and Elizabeth Ewen’s Channels of Desire. But suffice to say that shiny products answering a need we never knew existed are a staple of American (read: global) life. Here, then are a few choice selections from a recent issue of the Mall, which I find best demonstrate the extremes of future-mongering in the consumer industries.

The adds speak to that sort of almost-but-not-quite future glimpsed in childhood toys or on the backs of cereal boxes. Obviously there is a strong emphasis on white and blue with smooth contours. It seems particularly fitting that the publication resides in the sky, only accessible from the already luxurious and high-tech experience of flying. Literally above the realm of every-day experience, the time spent reading SkyMall places them physically closer to the stars – the ubiquitous symbol for technological progress and social betterment – in a broken leftover from Cold-war era political bamboozling.

uv light wand

 

feng shui gadget

 

futuristic bowl machine

 

authentic tea brewer bullshit

 

wheel skates

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