Archive for the 'Field Reports' Category

Just Add Some Vectors and Squares and Things

minute to win newspaper add

Seen on the back of a fellow commuter’s Am New York the other morning, this ad seems relentless in its attempt to appear shiny and futuristic. Vector art has certainly taken over the vocabulary of printed and (particularly) digital advertisements due to its apparent perfection of line and lack of human error. A proper logo follows, but I rather enjoy the “imperfection” the ad gains from being printed on newsprint. I have no idea what this show/lottery is about and the grinning idiot on the less obtuse ads isn’t encouraging me to find out.

minute to win


Field Report: Household Discovery

What the?

the subject.

A can opener, apparently. This sublimely ergonomic device was a recent gift from a friend, and it is easily the most futuristic thing in my kitchen drawer. Let’s pretend for moment that we hadn’t seen the instruction booklet that came with it (which, it totally is complicated enough to warrant having one). As watchful citizens, or pseudo archaeologists, or at least someone used to the long-standing history of the common can opener, we have to ask ourselves what this strange device is. At first glance, more in line with electric razors or luxury motorcycles, the can opener belies a clear inspiration from both Modern design and the sort of hi-tech sleekness pioneered by Science Fiction. Feel that history.

ventral view.

Field Report: On the Streets

futuristic doorbell thing

Small future panel spotted on Wooster st.

svedka vodka robot ad

Svedka is apparently in the prescriptive future propaganda business as well as getting folks drunk.

Field Report: Cars

First up we’ve got some fresh photos of cars parked on 9th street in NYC; note the curved oversized windows and sort of decoratively angular taillights (apparently the rear ends of cars are the most open to designer showboating):

Now for some background: Going back a little, here is Will Smith emerging from a fictional car, sharing many of the same futuristic qualities seen above. Basically we’ve got what people think cars look like in the future, and what people want their new cars to look like in reality. Difference?

And going back even further, here is the Astra Gnome “Time and Space Car” designed by Richard Arbib for Nash Metropolitan. Be sure to click the image for full-size, becasue its really a beautiful work.

Conclusion is that we’re not there yet, but getting closer.

Field Report: Evil Robot Coffee Maker

Spotted in k-mart (HAL 9000 for comparison):


Click for more info